Media and Press


For all corporate, media and PR enquiries, please email alexandra@everbloome.com.au
Spotted! Our lovely posies have been caught in the limelight lately. Within just seven sweet weeks of launching Everbloome, these pretty petals garnered some major media and social love. Consider us chuffed.
Word on the street is the press has doted over our preserved posies. If you need something to scroll through with your next cup of something hot (or red), keep Everbloome on high rotation in your digital reading lists with these glorious articles:

 

  • Broadsheet: Mother’s Day Gift Guide 2020

    “Flowers are beautiful, sure, but the joy that comes from a bouquet of fresh blooms is relatively fleeting – they might last anywhere from a couple of days to a couple of weeks. New Melbourne company Everbloome is creating eye-catching arrangements from preserved, re-coloured and freeze-dried flowers that can last up to seven years. And they’re pollen-free, which is good news for allergy-prone mums.”


  • Sydney Morning Herald: Preserved flowers are back.

    “Unlike the dried flowers of yore, this new preserved variety – frequently from south-east Asia – are usually dried, sometimes by freezing (though there are other methods) at their peak, and after having their colour extracted, have a new, bright colour, never seen before in nature, put back in.

    As a result of the new preserving process, they look like fresh flowers rather than the shrivelled dried flowers of 1980s drawing rooms. Many of the dried flowers that florists like Pearce are featuring retain their shape well, too, especially natives like paper daisies, billy buttons, and banksia.”

https://www.smh.com.au/lifestyle/fashion/preserved-flowers-are-back-you-can-thank-the-pandemic-20200630-p557ho.html

  • Better Homes and Gardens: The new flower trend you need to know about

    “There’s a new trend in floristry – and it’s going to be around for a while. Dried flowers are back, with a plethora of blooming beauties popping up on social media and on the pages of some of the most influential interiors enthusiasts. Leading the way in Australia is Melbourne specialist florist Everbloome, whose offerings include signature bags of dried flowers, personalised preserved posies, bridal bouquets, single stems, floral table arrangements and home decor. 

https://www.bhg.com.au/dried-flower-trend